clean beauty dupes to replace your cult faves


Seven Clean Beauty Dupes to Replace Your Cult Faves



pharmacist. wife. mother.
mixmaster of new & vintage + luxe & low.
FASHION is her drug of choice.




Visit the Shop

like to know it

Get The Guide


Get insider access to my newsletter. 

clean organic vegan beauty dupes to replace cult favesIt’s a new year, and what’s a better time to “clean up” your beauty act than now?! Why change to clean? Our skin is the largest organ and it CAN absorb up to 60% of the chemicals placed on it (depending on the product, etc.)? Supposedly, women eat up to 7 pounds of lipstick in our lifetime. Why not place clean/organic products on yourself so you don’t have worry about what is or isn’t being absorbed or what you may or may not be eating that isn’t food?! I’m so excited to share my favorite clean beauty dupes to replace your cult faves!

I’ve been researching and testing for this post for months, and I’m so excited to share my findings!

sappho beauty concealer review, clean beauty dupe for cle de peau concealersappho beauty concealer review, clean beauty dupe for cle de peau concealer

Cle de Peau Concealer –> Sappho Beauty Concealer

I’ve got designer bags under my eyes! LOL! That quote cracks me up, but my under eye bags are a serious matter. I’ve tried all kinds of concealer from drugstore brands to the makeup counter. The best coverage was Cle de Peau… until now. I discovered Sappho Beauty and the Neiman Marcus Indie Beauty Expo. The founder, JoAnn Fowler, sat me down for a touch-up and immediately went for my dark circles. (Whose been up multiple times at night for a baby?!) Anyhow, I was AMAZED! The coverage is impeccable. You have to use it similarly to the Cle de Peau by warming it with your finger and then voila! Goodbye dark circles.

I would say that the only potential downside is the limited color palette. There are 5 different shades. However, I think simplicity is best! I’m wearing the medium which seems to have a pink undertone but works with my yellow undertone skin. You can see the comparison of Cle de Peau versus Sappho swatches on my hand.

All Sappho Beauty products are vegan and have an EWG rating of 2 or less (which means a low hazard score as far as toxic chemicals to your body)! After discovering this brand, I became a bit obsessed and use this eyeshadow duo (and this for “natural days“), this blush, and this lipgloss! Oh, you’ll read about the mascara below too!

clean beauty dupe kylie lip kit, lawless beauty matte lip swatches review clean beauty dupe kylie lip kit, lawless beauty matte lip swatches review

Kylie Lip Kit –> Lawless Lip Gloss

Big Luscious Matte Lips. They are all the rage thanks to Kylie Jenner and the 90s resurgence. I was kind of interested in the Kylie Lip Kit (with all of those Instagram giveaways), but sort of not at the same time. Then, I discovered Lawless Beauty at another Neiman Marcus event. It’s the clean version of the Kylie Matte Lip. I bought 3 colors that day – Cameron (light nude), Jake (pinky lilac), and Dane (rich plum). I know – all in the name of “research”!

They go on smoothly and have a slight berry smell. I LOVE the color George (latest buy) which is described as a warm taupe nude. It seems to be a universally flattering lip color for all skin tones. You can mix the colors too. I feel like the Jake is too blue and Dane is too purple so I warm them with Cameron!

// above pic (L to R): George, Cameron, Jake, Dane //

Annie Lawless, founder of Lawless Beauty, is also the founder of Suja Juice. She has developed this makeup line that is always free (AF) of endocrine disruptors, carcinogens, and other toxic chemicals.

QUICK TIP for matte lipstick: Exfoliate (I use my Tata Harper regenerating cleanser) then moisturize to prevent that dry and cracked look that you can get with matte lipstick.

100% pure poppy lipstick, clean beauty dupe for MAC ruby woo lipstick100% pure poppy lipstick, clean beauty dupe for MAC ruby woo lipstick on lips

MAC Ruby Woo Red Lipstick –> 100% Pure Poppy Lipstick

The perfect red lipstick. Is there such a thing? Well, MAC Ruby Woo Red is said to be it! I’ve now found the clean version serendipitously. The Poppy lipstick was a free gift with purchase when I bought this 100% Pure Pretty Naked Eye Palette. Poppy is a perfect true red – not too cool or too warm.

It’s a vegan lipstick with shea butter as the base. Like most reds, it can bleed into the fine lines around your lips so I recommend using a lip liner.

I’ve mentioned them before on my clean beauty page, and this is also one of my FAVORITE natural brands! I have almost all the eyeshadow palettes and mascara, lipsticks, highlighters + bronzers, and blush from them.

lily lolo mascara review, clean beauty dupe maybelline great lash mascaraclean beauty dupe maybelline great lash mascara, sappho beauty vegan mascara on eyes

Maybelline Great Lash Mascara –> Lily Lolo Mascara

You ALWAYS have me at lashes. THIS section took the longest because I’ve been testing different mascaras to find the best one. Mascara was the last thing for me to switch because clean mascaras don’t offer the same dramatic volume compared to regular ones. It actually came down to the last three that I tried, and the Lily Lolo won overall!

This mascara is a great consistency (not too wet), very buildable, doesn’t smudge, and didn’t cause my stick straight Asian lashes to fall after curling them. The two runners-up are Juice Beauty Ultra Natural Mascara and Sappho Beauty Vegan Mascara. They both work really well, but the Lily Lolo provided a smidge more volume. When I’m in a hurry, then I use one coat. When I want drama, then I use 3 coats.

For major drama, I use this trick that my beautiful friend Katey shared about layering mascaras. My base mascara is Ere Perez avacado waterproof mascara (or sometimes Pacifica Dream Big Volumizing Mascara). I find that “drier” mascaras work best for the base mascara. My volumizing mascara is either Dr. Haushka volumizing mascara (really wet formula – good for layering on the base layer), Juice Beauty Mascara, or Lily Lolo Mascara. Finally, my separating mascara is Sappho Beauty. The silicone separating brush really does the trick!

If you want a separate post of clean mascara reviews, then let me know if the comments! I literally have 10 different clean mascaras at this moment!

juice beauty signal peptide firming serum reviewjuice beauty signal peptide firming serum review

Estee Lauder Advanced Night Repair –> Juice Beauty Signal Peptides Firming Serum

This serum is a recent discovery, but it’s SO GOOD that I have to share it! I’ve only been using the Juice Beauty Signal Peptides Firming Serum for a week, but it worked IMMEDIATELY. Also, this is the only product that I have not purchased myself but I didn’t want to leave it out for that reason. It IS that good.

The first time I used it, the serum transformed the red, angry, itchy, and raised eczema on my forehead into calm skin the next morning. Long story short, my friend and goddaughter came into town. I’d been working more and stressing about some things (work issues, cleaning the house, blog photoshoots, etc.), and my diet was out of control. Enter mad forehead eczema. I was at a Juice Beauty event and went home with the serum in a goodie bag. I decided to try it that night even though it clearly states “Do not use on irritated or damaged skin”. Luckily, my skin was healed!

The three main ingredients come from the sunflower (plant lipids for hydration), rice (peptides to firm skin), and blueberries (pterostilbene – an antioxidant that protects our skin). It comes in a self-loading dropper so you get the correct amount every time you open it. It’s an emulsion and smells nice (kind of like apples to me) that spreads easily.

The Signal Peptides Firming Serum clinical test claim that people experienced firmer, smoother, and tighter skin. I definitely saw that with my forehead but will report back after at least a month of using it. It also states that there was a 26% improvement in skin elasticity after 4 weeks. This was measured with a cutometer device and is MORE elasticity improvement than any of the other brands tested! Again, I’ll let you know in a month!

I’ve been a fan of Juice Beauty forever and learned some new things about the brand at an event where I met the founder, Karen Behnke. Yes, it’s an organic brand like so many that are now out there. However, they undergo clinical trials and use the same labs that other major brands use. Being a pharmacist, that impressed me because they are clinically validated by science.

josephine cosmetics eye define liner review, clean beauty dupe makeup forever graphic pen linerjosephine cosmetics eye define liner review, clean beauty dupe makeup forever graphic pen liner

Makeup Forever Graphic Liner –> Josephine Cosmetics Liquid Liner

Never ask a girl with winged eyeliner why she’s late! Do you feel me?! Eyeliner is supposed to be simple but can be so complicated especially if you are doing a cat eye. Josephine Cosmetics is another discovery from the Neiman Marcus Indie Beauty Expo, and I LOVE my liquid liner. Um, do you see the picture of my hand under running water and the liner NOT budging?! Wow right?!

The felt tip is so easy to use and you can adjust the width of the line with the amount of pressure you put on it. It’s is a deep black and creates such a wonderful cat eye. My eyes do water sometimes from seasonal allergies, and the liner will smear if I rub my eyes. However, I can’t fault the liner if I’m actively rubbing it off!

I also have the Josephine eyeshadow quad which is beautifully pigmented and wear the colors separately or all together for a fun eye!

clean beauty dupe NARS orgasm blush, 100 percent pure mimosa blush reviewclean beauty dupe NARS orgasm blush, 100 percent pure mimosa blush review

NARS Orgasm Blush –> 100% Pure Blush in Mimosa

NARS Orgasm is that perfect peachy pink color that makes you look like… well, just look at the name! I was so happy when I found this natural blush in a comparable color. If you look at the swatch on my hand, you can see that it leans more to the peachy-side than the NARS version. However, it still gives you that beautiful healthy glow on your cheeks.

The only downside is that the makeup will crack once you use it down and the bottom shows in the pot. This happened with my bronzer and highlighter, so I want to give you fair warning!


Okay friends, which clean beauty products are you going to switch out? This is an obsession passion of mine, and I want to share more with you. Please let me know if you have any questions and what else you want to hear about!


Happy Wednesday Y’all. Today is another catch-up day. I went to work out this morning (after over a week on doing nada) and it’s was a killer. We ended with burpees if that tells you anything. Also, I’m doing another Nekter Juice Cleanse today. Previously, I did a 3-day cleanse/detox and it helped SO much with my sugar/salt cravings. Is this a way to pull out your sweet or salty tooth?! LOL!

Thank you so much for stopping by and supporting SOS! I truly appreciate it!



Rxoxo, Sam


Read the Comments +

  1. Mica says:

    Oh thanks for such thorough reviews Sam! This must have taken you a while to pull together. I’d definitely be interested in hearing about more of the mascaras that you tried :) I don’t think we have a lot of these brands here in Australia, but there are a couple I want to check out just in case we do! :)

    Hope that you have been having a good week and have a nice weekend ahead. It’s been a bit crazy here! The weekend will be a good change of pace. :)
    Mica recently posted…Soft Shorts and Printed Kimonos with Black TanksMy Profile

    • Sam says:

      Thanks for the input Mica! I’ll do it! That’s a bummer that you don’t have some of those brands in Australia. I actually ordered that Lily Lolo mascara from a Canadian store so thought they may be international! Will see if I can find some that are available to you!

  2. Jeanette says:

    I’d love an update on this! Also curious if you like kush mascara from milk make up. I love 100% pure. I’m looking for a clean dupe for the nars lip oil tint also if you know of one.

    • Sam says:

      Hi Jeannette! Thanks for commenting! I haven’t tried the Milk Makeup Mascara, but now I want to get it! I will update this since I’ve tried so many more clean beauty products!

      And I haven’t tried NARS lips oil tint, but I am OBSESSED with the Kosas Lip Oil!! I love Malibu (which is a sweet pink). Here are 2 different direct links: +

  3. Mary says:

    Hi. I have just started to transition i to clean beauty and this article has been of a lot of help. One of the final things I have yet to transition is lip liner. Do you know of a dupe for the Bobbi Brown lip liner in the shade Nude (it is described as a deep pink brown nude). It is the only nude that I have found works for me.

  4. This is so fun! The end result is really pretty and natural. I love it!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hi, I'm Sam

Your new internet friend, Accessory Advisor, and advocate for self-love and confidence.

as seen in:

READ          LATEST



Pick Your Rx or Refill

STYLE pills

BEAUTY creams

HOME remedies

Chic at Every Age

What's in my Bag




Get ready to indulge in a retail therapy extravaganza where clean beauty, luxury designer pieces, and unique home goods await you. Grab a cup of your favorite beverage, kick back, and let's embark on a shopping adventure together!

Your Personal Style is Your Silent Introduction

Did you know...

You have less than 22 seconds to make a first impression.
But it's more than what is on the outside. It starts from within.
We can help you...

Get The Guide

My Free Accesory Activation Guide

Accessories are the easiest and most powerful way to transform an outfit from simple to stunning in 10 minutes or less. Get the guide and discover five transformative tips using accessories + Get on the launch list for the program!

follow @styleofsam

If you're into style hacks, fun reels, clean beauty tips, shopping small, interior design, things I love + probably way too many pictures of my family... You've come to the right place. 

Mostly on the 'Gram →

Let's talk handbags & more →

All my friends are there →

Pin It on Pinterest

Share This