NYFW // IFB Conference Part 1 & Drybar



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mixmaster of new & vintage + luxe & low.
FASHION is her drug of choice.




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Nothing starts the day like a good hair day!  That’s the mantra we {Ashley, Bethany, and I} took before the IFB Conference.  I’d never experienced a Drybar blowout appointment before that day.  It’s a quickie hair styling appointment.  They wash and blow-dry your hair then style it according to your choice from the menu.  I chose the Mai Tai!

We then cabbed it over to the Conference and the excitement and craziness began!  :)  I’ve gathered my ‘tweets of wisdom’ to share with you from each of the panels.
  • Focus on what you would want to read… Relish these moments when you are small. Via @beso
  • I still email back to every question. It doesn’t matter how big you are… Via @BagSnob
  • Be creative and innovative! Don’t be afraid of an out there idea! Via @CFashionista
  • If you don’t love it yourself then why would your reader? Via @BagSnob
  • You can create your own editorial via @glossi – I’m definitely going to check this out!  I’ve know about issuu but this seems a little different.
  • Don’t be afraid to dive in with social media via @eye4style
  • Don’t leave people hanging… Connect and reply back via @glossi
  • Make sure you’re having a conversation via @CFDA on social media etiquette
  • Be gracious and kind on all social media platforms via @thisthatbeauty
  • What can you bring to the table for a brand? Think of the other party via @Bollare
  • Any negative comment is an opportunity to build a positive relationship via @Glossi
  • Know your track record and know your worth via @beachmint – They elaborated on creating a case study of previous collaborations to send with your media kit.  Good thought!
  • It’s not all about numbers. It’s about the engagement with your readers via @Bollare
Making new friends! {clockwise from top right}
first panel at IFB // Lisa Salzer of Lulu Frost {image via} // Maddie of College Fashionista // Sheela of SheelaGoh // Ashley of SideSmileStyle, Dominique of Comfy Cozy Couture, Meredith of Meredith and the New Yorkie, and Bethany of BSoup
The highlight for me was Lisa Salzer, founder of Lulu Frost, speaking about her journey to success.  What an amazingly talented and genuine person, and she’s only 30!  She was so inspirational – I wish there was a video of her CEO Talk that I could share with you.  Here are my ‘tweets of wisdom’ from her:
  • I have a dream. How do I make it reality?
  • Your doubts can hold you back and life is too short for that.
  • Trust your intuition. There are signs everywhere to help you down your path.
  • Success is meeting an opportunity and being ready to tackle it head on.
  • Surround yourself with positive people. – I FIRMLY believe in this too!
  • Stop being afraid. Sometimes the unknown is what will make you. tweeted by @eclettica
One of the afternoon sessions touched on affiliate marketing, but my recap of Day 2 will include more information on that so stay tuned…

  • Understand you readers and brand then worry about affiliate marketing via @linkshareblog
  • Curate different content for each social media platform. via@lateafternoon
  • Clearly defined roles are key to friendships that turn into business relationships @birchbox tweeted by @sidesmilestyle
Hope this was helpful for those who couldn’t make it to the conference.  Let me know if you have any questions and I’ll try to help!
Happy Valentine’s Day!  I’m try to get things done for our adoption home study tomorrow!  :)

Read the Comments +

  1. Kay says:

    Fantastic tips and words of wisdom! Thank you SO much for sharing these. As a marketer and blogger the information is SO helpful. And I couldn’t agree more about surrounding yourself with positive people. Life is difficult enough as is without having those negative people in our lives!

  2. jennine says:

    It was so nice to meet you at the conference! Thank you so much for coming and writing about your experience! Your hair looks great!

  3. I like the tweets of wisdom! These are all great tips and it sounds like you learned a lot and had a wonderful experience. Heather

  4. Thank you so much for taking the time to compile and share all the tips. They’re invaluable for those of us who are unable to attend the IFB conference. I think it’s brilliant you managed to meet with an old schoolmate of mine! All the best for the adoption process. Hopefully, it speeds up…!!

  5. Sheela Goh says:

    Ahh, Sam, I wished we had more time to chat and hang out together :) since there probably won’t be an IFBCON in September, it’ll have to wait until next year then. It was AWESOME meeting you, you’re every bit as genuine and warm and lovable as M said you’d be!! And then some.

    xo Sheela xo

  6. Loved finally meeting you in NYC!!! You were so sweet :) Good Luck with the home study, I know they will just LOVE you!

  7. Alyssa says:

    Wow. I am completely floored by Lisa Salzer! I couldn’t relate/agree more!!

    Thank you so much for such a concise roundup! Excited to read about day 2.

  8. Mica says:

    Love your hair, what a great start for what sounds like a very busy day! Lots of good takeaways there, thank you for sharing :)

  9. Your hair is utterly stunning in the before too, it’s absolute dream hair.

  10. LyddieGal says:

    Thanks for sharing these highlights, and wow – your hair looks amazing! How long did the curls last?

    Chic on the Cheap

  11. Rachel Lynne says:

    Looks like so much fun! Loved the style you chose :)

  12. You are SO sweet to take the time to put all of this together and share with us!!! I secretly wanted to be there with you gals, even though I don’t know any of you, it just looked like such a fun time!!

  13. Stacey says:

    I’ve just caught up and you NYFW posts and it looks like a such a fun trip a long with a lot of useful and insightful tips! I can’t wait to see the rest of your posts!


    Five Minute Style 

  14. Another excellent one! I think that was one of the best conferences.

  15. Holy hair! You look gorgeous! Sounds like a very productive conference. I need to go one of these times!

    Christine In Color

  16. fashstylo says:

    You are so sweet I love your hair. so nice.

  17. […] about Lisa Salzer (Lulu Frost founder) back in 2013 when she did pieces for J Crew. Then, I saw her speak at the IFB Conference in NY and I was so inspired by her story. She was only 30 back then and very successful. Obviously, I […]

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Hi, I'm Sam

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