NYFW // Dana-Maxx and BEN-AMUN Preview Party



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It’s now time to recap all the OTHER events of Fashion Week!  I was lucky enough to be invited to a “Made in NY” party for Dana-Maxx x BEN AMUN.  The Fashion Week kick-off took place at the The New Yorker Penthouse of the Carlton Hotel and we got to preview the Fall/Winter 2013 collection.  Talk about chic and swanky!
{clockwise from top left} The New Yorker Penthouse suite // Dana-Maxx designer Dana-Maxx Pomerantz // me with a BEN-AMUN necklace on and the Dana-Maxx Spring line behind me // my homegirls Ashley, Bethany, Sarah, and Jenna // cuffs from the BEN-AMUN collection // BEN-AMUN designer Isaac Manevitz and models

We got to play with all the BEN-AMUN baubles and try on the Dana-Maxx Spring collection.  I would have tried on the whole gorgeous collection if the room wasn’t full of people.  Beside me and the blogger babes, other attendees included Alicia Quarles of E! News, Leslie Birkland of  Big Rich Texas, and Emma Kenney of Shameless.  The party was popping with champagne, cupcakes, make-overs, and manis!  I just wanted to check out all the clothes and jewelry.

A little bit about Dana-Maxx:
  • Established in 2007 by designer Dana-Maxx Pomerantz
  • She graduated from FIT and went on to work for Betsy Johnson and Marc Jacobs before launching her own line
  • Not only is she talented, but Dana-Maxx gives back to the community by volunteering.  She is on the commitee for the DRIF (Diabetes Research Institute Foundation) and the National Hemophilia Foundation as well as a mentor for the Adopt-a-Student Program at the High School of Fashion Industries.  She is my kind of lady!
A little bit about BEN-AMUN:
  • Established in the early 1980s by designer Isaac Manevitz
  • He works with unusual materials such as lucite, pewter, glass and crystal to create statement jewelry or “wearable art” – You KNOW I’m all about the LUCITE goodness! 
  • BEN-AMUN recently became the first fashion brand to create an exclusive jewelry collection for the Metropolitan Museum of Art and other collaborations included design and production of jewelry for Oscar de la Renta, Michael Kors and Tory Burch. 
BOTH Dana-Maxx and BEN-AMUN products are 100% made in New York City’s Garment District.  Isn’t it fantastic when you find out about a designer AND like their company practices too?  NYFW was the #bestweekever for me – I LOVED learning about all these designers and getting to see and preview the collections!

Here’s a preview of the upcoming Dana-Maxx Fall / Winter 2013 collection.  Isn’t it FABULOUS?  They were inspired by Georgia O’Keefe’s paintings in New Mexico focusing on the colors nude, sunflower, pumpkin, ice cave blue, mulberry, and midnight.

Happy Monday everyone!  Hope everyone had a lovely weekend.  Stay tuned for more New York Fashion Week recaps.

Read the Comments +

  1. Susan says:

    Lucky you Sam! I love the the uneven hemlines on those skirts best! The belted fur vest and ribbed skirt suit are also faves!

  2. I am LOVING all of your recaps. I can’t believe our trip is already over :( baby yoda misses you!

    xo SideSmile,
    SideSmile Style

  3. Sounds like a great time. Great post! Missed you when you were here in New York. Hope to see you in the fall at the Lucky Fabb conference.

    Ali of

  4. meghan silva says:

    Looks & sounds like you had a blast , great pics and awesome post.

    xo Meg

  5. fabulous event sam! love that dress and necklace you’re wearing! glad you had a great time.

  6. Mica says:

    Sounds like such a fun party! Really like those cuffs – beautiful pieces!

  7. Alyssa says:

    What a fabulous event! I LOVE the whole Made in NY coalition! Makes me so proud when I walk through the Garment District. But oh how I wish those cuffs and that first look from Dana-Maxx would find their way into my closet!

    Fleur de Lyss

  8. I would expect nothing less than an amazing recap from you (and of course you did not disappoint!)
    Thanks for sharing, you looked great Sam!

  9. That dress is freaking AMAZING on you!!!!

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Hi, I'm Sam

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