NYFW // Dana-Maxx and BEN-AMUN Preview Party

It’s now time to recap all the OTHER events of Fashion Week!  I was lucky enough to be invited to a “Made in NY” party for Dana-Maxx x BEN AMUN.  The Fashion Week kick-off took place at the The New Yorker Penthouse of the Carlton Hotel and we got to preview the Fall/Winter 2013 collection.  Talk about chic and swanky!
{clockwise from top left} The New Yorker Penthouse suite // Dana-Maxx designer Dana-Maxx Pomerantz // me with a BEN-AMUN necklace on and the Dana-Maxx Spring line behind me // my homegirls Ashley, Bethany, Sarah, and Jenna // cuffs from the BEN-AMUN collection // BEN-AMUN designer Isaac Manevitz and models


We got to play with all the BEN-AMUN baubles and try on the Dana-Maxx Spring collection.  I would have tried on the whole gorgeous collection if the room wasn’t full of people.  Beside me and the blogger babes, other attendees included Alicia Quarles of E! News, Leslie Birkland of  Big Rich Texas, and Emma Kenney of Shameless.  The party was popping with champagne, cupcakes, make-overs, and manis!  I just wanted to check out all the clothes and jewelry.

A little bit about Dana-Maxx:
  • Established in 2007 by designer Dana-Maxx Pomerantz
  • She graduated from FIT and went on to work for Betsy Johnson and Marc Jacobs before launching her own line
  • Not only is she talented, but Dana-Maxx gives back to the community by volunteering.  She is on the commitee for the DRIF (Diabetes Research Institute Foundation) and the National Hemophilia Foundation as well as a mentor for the Adopt-a-Student Program at the High School of Fashion Industries.  She is my kind of lady!
A little bit about BEN-AMUN:
  • Established in the early 1980s by designer Isaac Manevitz
  • He works with unusual materials such as lucite, pewter, glass and crystal to create statement jewelry or “wearable art” – You KNOW I’m all about the LUCITE goodness! 
  • BEN-AMUN recently became the first fashion brand to create an exclusive jewelry collection for the Metropolitan Museum of Art and other collaborations included design and production of jewelry for Oscar de la Renta, Michael Kors and Tory Burch. 
BOTH Dana-Maxx and BEN-AMUN products are 100% made in New York City’s Garment District.  Isn’t it fantastic when you find out about a designer AND like their company practices too?  NYFW was the #bestweekever for me – I LOVED learning about all these designers and getting to see and preview the collections!

Here’s a preview of the upcoming Dana-Maxx Fall / Winter 2013 collection.  Isn’t it FABULOUS?  They were inspired by Georgia O’Keefe’s paintings in New Mexico focusing on the colors nude, sunflower, pumpkin, ice cave blue, mulberry, and midnight.

Happy Monday everyone!  Hope everyone had a lovely weekend.  Stay tuned for more New York Fashion Week recaps.

9 thoughts on “NYFW // Dana-Maxx and BEN-AMUN Preview Party

  1. What a fabulous event! I LOVE the whole Made in NY coalition! Makes me so proud when I walk through the Garment District. But oh how I wish those cuffs and that first look from Dana-Maxx would find their way into my closet!

    Alyssa
    Fleur de Lyss

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