Practice makes perfect when shooting – pose in the mirror to see what you like best tweeted by @IFB
If you like the blurred out background in your photos go for a 1.2-1.8 lens tweeted by @IFB
Find cool alleys, brick walls & colorful backgrounds. Locations should reflect where you live @ISpyDIYtweeted by @ojandcigs
LAW OF FASHION: A BLOGGER’S GUIDE TO COPYRIGHT AND TRADEMARK LAW
This session is a little hard to recap because there was SO MUCH good information so I’m going to send you to Nik’s website, Thread Conscious. She has a link to her slides and other resources from the post on February 7th. Nik happens to be a lawyer practicing in the great state of Texas and a fashionista that loves vintage. Does she sound like my kind of gal or what?! Her session was so great that it’s really worth it take a look at the slides.
AFFILIATE MARKETING TUTORIAL:
promoted by Rakuten Linkshare – I’ve never used linkshare but it was interesting to hear what they had to say. I’ve summed up their slides.
WHY USE IT?
Build direct relationships with the brands you love
Increase your revenue channels – earn commissions on products you’re already featuring on your blog
Seasonal and promotional opportunities
Help your readers find your product recommendations directly from your site
Choose your affiliate marketing program wisely – do research
Choose partners carefully – what advertisers are relevant to your audience?
Promote products within a post – text links convert the best
Incorporate affiliate links into your newsletters
Consistency is key
Be patient – work at it!
Stay informed – educate yourself on tools & trends
Don’t become reliant on just one brand – spread the wealth
promoted by Shop My Label – This seems like an interesting concept. It allows a blogger to create an “e-commerce” shop on their blog. Currently, it’s only available for wordpress blogs but they are working on something for blogspot.
When working with sponsored stories, transparency is very important via @ShopMyLabeltweeted by @IFB
curated products that connect to editorial content
create separate “shoppers” email list ex. Shop29
reward loyal customers (small gift, exclusive content, “shopping service”, etc.
add new products regularly
mix high & low price points, promotion of SALE product
DESIGN AND MONETIZE: MASTERING YOUR MOBILE CONTENT:
promoted by PadSquad – PadSquad creates mobile friendly website and can monetize your mobile friendly blog site. This was another interesting concept especially in light of the fact that most websites’ mobile traffic grew by 50-100% this year and over 43 million check email daily via mobile. Again, there was A LOT of information shared, but they were nice enough to share their slides HERE.
DEBUNKING SEO: WHAT FASHION BLOGGERS NEED TO KNOW ABOUT GROWING TRAFFIC
presented by Erika Miller of ELM Consulting – Erika was extremely knowledgable about SEO and some of it was over my head. I’ve gathered the ‘tweets of wisdom’, but I encourage you to contact her directly if you have any question. I know I’ll be contacting her in the future.
Balancing key words and editorial integrity – editorial content should always win via @ELMConsulting
SEO is not about having all the high volume keywords in your content – It’s about the “right” keywords. @ELMConsultingtweeted by @_IFB
Everyone wants to rank on google for fashion, but it took@ELLEmagazine a whole year to rank, so get more specific tweeted by @_IFB
#SEOtip: If you aren’t getting more than 100,000 hits a month you should target more 4 word phrases tweeted by @_IFB
The important take away from SEO is that it is keywords are more important than tags via @ELMConsultingtweeted by @_IFB
In case you missed Part I, you can see the recap HERE.
Actually, Alyssa of Fleur de Lyss and I met for the first time and had a great breakfast discussion about monetization. I don’t how you feel, but I used to be against monetization and sponsorship. After awhile, I decided that it was worth a try if I stayed true to myself and didn’t “sell out”. It becomes very transparent when a blogger is trying to sell you and I think it looses readership quickly. Additionally, my reputation is on the line, and that’s the only thing you have as a blogger. If I don’t believe in a product, then I can NOT endorse it on my blog. Currently, I use rewardStyle and ShopSense for affiliate links and have some banner ads. I can’t say that the money I’ve earned has even recuperated my blog costs i.e. blog designs, classes, and development. However, I feel like it’s a smart thing to learn about especially when I started getting approached by potential sponsors. What are your thoughts on blog monetization?